Product Launches

The Need
Create marketing materials that educate Garmin customers on new products and entice them to purchase.

My Role

• Gather background information on the product, target audience and business objectives

• Collaborate with creative directors and account managers to ensure deliverables meet client expectations

• Maintain voice and tone across all materials, including product positioning copy, product pages, emails, point-of-sale materials, banners, landing pages, videos, social posts and more